Starting this evening, Amazon.com wants consumers to pay shoppers up to $5 to go shopping in a local store and walk out completely empty-handed! Interested?

In Amazon’s most recent promotion, it is offering customers up to $5 off on purchases if they use their mobile phone application to compare prices in a local store.

The promotion allows for Amazon to increase awareness and usage of its bar code scanning mobile application and collect real-time intelligence on their brick and mortar completion. Two-weeks ago local retailers were offering incentives to purchase things in their stores and not online. Now, Amazon is reversing that tactic and asking customers to feel free to browse in your local stores, but actually purchase the items on their site.

Local retailers are feeling the pressure this year as they are becoming more like a showroom than an actual place to purchase items. Online retailers have the ability to adjust prices in real-time to compete with competitors both online and in-store. And now Amazon is asking consumers to do the work for them by price-checking items in their local stores.

Sam Hall, director of Amazon Mobile said, “we scour online and in-store advertisements from other retailers, every day, year-round.” “Now, we are enabling customers to use the Price Check app to share in-store prices while they search for the best deals” he added.

This one-day promotion will offer 5%, up to $4, off on as many as three items. The deal begins on Friday, December 9th at 9pm PT and ends on Saturday, December 10 at 11:59pm PT.

Details and the fine print are as follows:

During the promotional period (see below), we are offering through the Price Check by Amazon application (“Price Check”) a discount based off the Amazon Price as an introduction to sharing in-store advertised prices with us. In-store price submission and location confirmation are optional.

To receive your discount:

  1. Use the Price Check App with the location services enabled on your mobile device. See below for information on enabling your mobile device’s location services.
  2. While you are out shopping, you may optionally provide the Price Check App the in-store advertised price of a qualifying product in the eligible product categories (Electronics, Toys, Sports, Music, and DVDs).
  3. Place a qualifying product into the shopping cart within the Price Check App.
  4. Within twenty-four (24) hours of placing a qualifying product in your Price Check App shopping cart, complete your purchase from any Amazon channel (Price Check App, Amazon website, or other Amazon apps). If you do not make your purchase within this time period, the discount will expire.
  5. Your discount of 5% off Amazon’s Price (up to a maximum of $5.00*), will be automatically applied at checkout within the Price Check App.

*Discounted price will not result in a price less than zero.

If you have questions about qualifying for Price Check In-store Deals, call Customer Service at:

(800) 383-7068 or send an e-mail.

Terms and Conditions

* This promotion starts 9:00 pm (PST) December 9, 2011 and ends 11:59 pm (PST) December 10, 2011.
* Amazon reserves the right to modify or cancel this offer at any time.
* The discount does not apply to taxes, gift wrap, shipping, or other fees.
* Limit three (3) discounts per customer and customer account.
* This discount may not be combined with other offers.
* Limit one discount per eligible product.
* If you violate any of these Terms and Conditions, the offer will be invalid.
* Void where prohibited.

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